Simflection Virtual Try-on

8 month final year design project where I led the design for a virtual try-on tool that won $12k.

53% of all apparel returns are due to size/fit issues.

The biggest struggle with shopping is finding the right size which leads to a cumbersome shopping experience, affects the business with financial losses, and creates environmental harm.

Sole designer in a team of 4 that led all design decisions.

• Shaped the product strategy and guided a user-forward build process
• Collaborated closely with engineers and engaged with stakeholders
• Took on marketing strategy and project management

While browsing on a brand site, users have the option to try-on the clothes and generate a personal avatar.

‍

‍

The mobile flow will guide users to best capture the video for the most accurate body dimensions and proportions.

‍

‍

Users can see the virtual fitting on their avatar and receive informative sizing recommendations.

Users were experiencing virtual fitting fatigue.

Shoppers experience a common phenomenon I'd like to call Virtual Fitting Fatigue.

When shoppers are unsuccessful with using measuring tools and sizing charts, they abandon suggested sizing guides and revert back to brand familiarity and digging through customer reviews.

This led to a time-consuming and burdening shopping experience.

‍

Motivation to create an effortless sizing strategy and opening business opportunities.

• Streamline a sizing strategy that reduces cognitive load and saves time
• Bring International sales, higher customer retention/loyalty, expand into different verticals, smart shopping, tailor services

Using mobile and web platforms create accessibility, integration-ready architecture, and higher reach.

By leveraging mobile devices, we gain access to high quality cameras that can be used to capture measurements. Web API can visualize the fit and provide the size recommendation for online shopping, especially with online sale returns growing nearly 5 times faster than in-store returns.

‍

Many successful companies adopt this approach which opens opportunities to test products on the market and set benchmarks.

‍

Sizing recommendation and personalized avatars were the best methods to describe the fit to the user.

With every idea, I weighed the effort against the impact and decided to move forward with sizing recommendation and generating personalized avatars. Through competitive research, many existing tools don't accurately measure body dimensions. Adding the personalization factor creates a stronger connection with the user and encourages higher engagement.

Size is subjective which compelled used to use universal sizing guides that can provide rough estimates and create a structured standardization of size.

Users were not interacting or interpreting the features as well as I wanted.

Through rounds of user testing, clarity and usability issues surfaced.

• Low click rates with body measurements, material composition
• Unclear information architecture led to multiple interpretations for the dimensions feedback
• Certain visual elements didn't convey interactivity

Covering more edge cases.

• Ensuring users have enough information to make quick judgements regardless of the scenario

Prioritize qualitative information.

• Research has shown that preference is held with information that describe the fit rather than directly comparing measurements

Technical feasibility pushback compromised with aesthetic and usability.

The engineering team encountered challenges generating quality avatars that would automatically populate the interface.

This technical complexity disrupted the project timeline and design MVPs. I had to rework user flows to temporarily remove features still in development and simplify the UI to create a functional prototype for public showcases.

Finding size 10x faster and anticipated increase in checkout rates by 200%.

Before, users spent 5-10 minutes researching the right size, and more than half of purchases were returned due to sizing issues. Metrics were gathered through user testing and estimated calculations.

Making all design decisions and presenting the final pitch in the competition.

I learned to develop a product through marketing strategy, effectively communicate with stakeholders to extract key insights and I took on substantial leadership throughout the project. My biggest accomplishment was stepping outside my comfort zone to deliver the final pitch, which earned us the $12k grand prize!