Simflection Virtual Try-on

8 month final year design project where I led the design for a virtual try-on tool that won $12k.

53% of all apparel returns are due to size/fit issues.

The biggest struggle with shopping is finding the right size which leads to a cumbersome shopping experience, affects the business with financial losses, and creates environmental harm.

Users were experiencing virtual fitting fatigue.

Shoppers experience a common phenomenon I'd like to call Virtual Fitting Fatigue.

When shoppers are unsuccessful with using measuring tools and sizing charts, they abandon suggested sizing guides and revert back to brand familiarity and digging through customer reviews.

This led to a time-consuming and burdening shopping experience.

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Motivation to create an effortless sizing strategy and opening business opportunities.

• Streamline a sizing strategy that reduces cognitive load and saves time
• Bring International sales, higher customer retention/loyalty, expand into different verticals, smart shopping, tailor services

Users were not interacting or interpreting the features as well as I wanted.

Through rounds of user testing, clarity and usability issues surfaced.

• Low click rates with body measurements, material composition
• Unclear information architecture led to multiple interpretations for the dimensions feedback
• Certain visual elements didn't convey interactivity