Simflection

Small retail businesses cannot absorb the return costs and can only rely on word-of-mouth to sell.

While big brands lose millions of dollars due to returns, the impact is amplified for small businesses. Without physical stores for size verification or the resources to develop sizing tools, small businesses face costly returns caused by fit uncertainty, struggling to compete in the digital marketplace against big-box retailers.

Each returned item costs $34 for the business owner

They don't have an internal development team to build sizing tools or the funds to integrate enterprise-level solutions.

Most small retail owners start with Shopify to power their business, but that constraints them to basic features that Shopify offers. Without a large capital, they can't afford enterprise solutions like virtual try-on, avatar generation, and accurately measuring body dimensions. They rely heavily on social media to drive sales. Virality can increase demand—but a single bad review about poor fit can be just as damaging.

70% of Shopify stores are micro and small businesses

Many retailers still manually set up virtual try on by physically scanning clothes to digitize.

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